Can adTV Capture An Audience?
A new website will launch in mid-January and be focused on only commercials. The site will be called adTV. The content will range from new ads to older ads. At launch on January 15,2007 the content will consist of around 3,000 ads.
Think of YouTube for ads. The site will differ from YouTube in that only advertisers will have control of the content. Users will not be able to upload their own content.
The sites founders are Mark Patricof founder of the digital media company KPE and Steven Bochco writer and film producer. According to a variety.com article adTV plans to have around 6 major companies on board for their January launch.
On the site itself Patricof said," ," It's an opportunity for advertisers and consumers to meet". Bochco said "There are commercials that all of us remember or can be moved by, the same way songs can move you. It's an extraordinary form of brief entertainment ... (and) we're looking to create a site that will engage you on an entertainment level."
The launch comes just 3 weeks before Super Bowl XLI on February 4,2007. A day that is considered to be a mammoth day for advertisers.
Users will be able to search the site by theme,product category or company.
The creators of the site noticed the success that YouTube has enjoyed and feel viewer's are comfortable with watching video on the web. Bochco said, "I think we potentially could be catching a wave"
There is no arguing that Super Bowl ads are popular. They create a buzz before their airing and after. People talk about it the next day. Will adTV change the way we view commercials? Will they be able to sustain the enthusisiam that the Super Bowl ads generate for the remainder of the year?
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